Malcolm Gladwell has been one of Mark and my heros ever since we listened to Blink while traveling around to climbing and mountain biking trails last summer. I remember driving Rachel home from Vedauwoo one day last year, playing his book. Mark and I were fascinated by the story of New Coke, and Rachel was sound asleep in the back seat. Oh well.
Here he is in a speech about revolutions in marketing from the food industry that have brought bountiful choice to American grocery stores. In the end, this actually leaves me wondering. I do love my coffee milky and weak, but was the explosion of choice good or bad? The Omnivore’s Dilemma might argue the opposite point, but its nice to see both sides of the tomato. As it were.